Aesthetics for Gents: It’s A Man’s World, Too!

Published on January 19, 2018 by

You’re not in your 20s anymore. And that’s okay. The world of cosmetic treatments and procedures has been re-engineered to meet your unique needs with the most advanced anti-aging solutions for men, and as research has shown, we’ve captured your attention. Indeed, men are the fastest growing segment within the industry, proving that the many tools like lasers, needles and chemicals for enhancing appearance that were once deemed strictly for the ladies, are now also very much in demand by gents. So while it may be a ladies world, it’s most definitely a man’s world, too!

According to a 2015 study released from the American Society of Plastic Surgeons, the number of men being treated with BOTOX has increased by 337 percent since 2000, while parallel growth has also been observed with other non-invasive treatments such as lasers and dermal fillers. Now more than ever, men are also desiring to look their best with treatments that can not only preserve their masculine features but also deliver the most natural looking results.

So what are the most sought after treatments and procedures within the male market? From rejuvenating the skin to refining facial features and body sculpting, we’ve rounded up the most common areas of concern and provided solutions for getting started!

Lines & Wrinkles
Wrinkle smoothing injectables like Botox and Dysport relax facial muscle contractions to deliver a more refreshed, youthful looking appearance. A combination of technique and proper identification of the injection points ensures that the desired result is achieved, while maintaining the masculine expression.

Sunken Facial Appearance
Many men overlook the role that facial volume plays in achieving a rejuvenated appearance.  Dermal fillers work to reverse the signs of aging by tightening and firming the skin and contouring the face, while preserving the masculine countenance.

Turkey Neck
Ditch the double chin, for good! The onset of wrinkles and sagging skin around the chin and neck area can be reversed with aesthetic treatments like Kybella and Smart Lipo. Both options work to target and breakdown challenging pockets of submental (chin & neck) fat to deliver a slimmer, tighter and more youthful looking neck.

Stubborn Fat
When diet and a healthy lifestyle alone don’t make the cut, SculpSure can make the extra difference in attaining a trimmer, more chiseled body. This non-invasive fat reduction and body contouring technology targets and eliminates fat cells without the need for surgery or downtime.

Unruly Body Hair
Shaving and waxing on the daily can be a hassle. Laser hair removal offers a permanent solution for eliminating hair from any part of the body, including the back, chest and abdomen, for hair-free results that last for the long run.

Gynecomastia
It’s more common than you think. According to the American Society of Plastic Surgeons, about half of all men are affected by gynecomastia, characterized by excess fat and/or glandular tissue that leads to enlarged breasts. A surgical breast reduction is the most effective solution for removing the fat and excess skin and reshaping the breasts to achieve a flatter, more desirable masculine physique.

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